What is the target audience for SkillsUSA programs?

The target audience for SkillsUSA programs primarily consists of high school students. SkillsUSA focuses on providing career and technical education (CTE) resources, competitions, and skill development opportunities specifically designed for students in high school as they prepare for their future careers. The programs help these students gain practical skills, leadership experiences, and connect with industry standards, which are critical in today’s workforce.

While there are programs that may engage university students, adult learners, or young professionals, the central aim of SkillsUSA is to equip high school students with the necessary tools and competencies to succeed in a vocational setting. By targeting students at this crucial stage of their education, SkillsUSA fosters early engagement with career pathways, ensuring that young people are prepared and motivated as they transition into higher education, apprenticeships, or the job market.